Prudential

Prudential is a leading provider of retirement savings and income solutions and life assurance in the UK and has a unique combination of competitive advantages including its significant longevity experience, multi-asset investment capabilities, brand and financial strength.

Prudential UK's Retail business is focusing on savings and income for those customers nearing or in retirement. The strategy in the Wholesale business is to participate selectively in the bulk annuity and back-book markets, maintaining a strict focus on value and only participating in transactions that meet our return on capital requirements.

In the first half of 2009, Prudential UK maintained its strict focus on value creation, continuing to concentrate on balancing profitable new business with capital conservation and cash generation. Prudential UK provides a range of products and services.

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